Growing up, I thought founders were superhumans that walked on water. I was wrong. Here are my notes on Jawwad Farid‘s Founder Puzzles:

1. Becoming a founder showed me why it is the ultimate & misunderstood boss move. Founders survive, learn, and make mistakes. 🧩

2. Jawwad knows being a founder inside out. He writes simply & clearly about ideas like Kelly criterion, which I wish I understood earlier. πŸ“ˆ

3. Most outside-in accounts of founders gloss over the hard parts of the journey, and document quirks about their morning routines, drug habits, ice baths etc as the key to unlocking world-changing companies. πŸƒβ€β™‚οΈπŸ’ŠπŸ›€πŸ†

4. Jawwad is an insider, who carefully runs through each of the key stages of building a business from nothing. His mental models hit close to home, condensing wisdom into practical tools. πŸ—

5. The easiest person a founder fools is themselves, they ignore complex risks in the business to work on things they control e.g. hire a PR + run a big launch. Persistence compounds momentum ~ This is something I had to learn the hard way.πŸ‘¨β€πŸ’Ό

6. In a war against bullsh*t startup advice, Jawwad has thrown the first spear. Jawwad offers a “look-ahead” on reducing avoidable mistakes and making better decisions. 🧐

7. To walk where the water is frozen, read this book β†’